It Isn't Dead, Just Forgot Its Purpose

A Resurgence in Sports

The Athletic recently went through another round of layoffs. This is just one of many examples of the struggles that the sports media industry is facing. The rise of digital media has led to a decline in traditional media outlets, and sports media is no exception. Print newspapers and magazines are losing readers, and television networks are losing viewers. As a result, many sports media companies are struggling to stay afloat.

A Change in the Game

However, it's important to note that the sports media industry is not dead. It's just going through a period of change. The way that people consume sports media is changing, and sports media companies need to adapt. They need to find new ways to reach their audiences and provide them with the content they want.

Finding New Purpose

One way that sports media companies can do this is by focusing on niche content. There is still a large audience for sports content, but it's becoming more fragmented. People are increasingly interested in specific sports, teams, and players. Sports media companies need to identify these niche audiences and provide them with the content they want.